Love For Sale: Tales From Two Brothels: Pimp Master General

Dennis explains his marketing philosophy, ﾑIﾒm the Colonel Sanders of prostitution. Thereﾒs no question about it. I am a shameless, relentless promoter of prostitution. I believe in the product, I love the product, I use it daily and I love sex. I think that sex for sale is the only way. You bet, rent it, if it fucks, flies or floats rent it.ﾒDennis Hof has become a well known player in the pimp world. Every year he is invited to the exclusive Player's Ball, an award ceremony for Americaﾒs pimp industry. Dennis and Sunset and their entourage are the only white faces at the ball held in Chicagoﾒs notorious south side. The players have respect for Dennis for as the pimps say ﾑyou all know Dennis Hof from the Bunnyranch and heﾒs got Sunshine Thomas, man this guy has got 250 hoﾒs deep.ﾒ The Player's ball gives the pimps of America an opportunity to celebrate their success, show off their jewellery, their furs and their bitches...The night is organised by Bishop Magic Don Juan, special guests include Ice T and Snoop Dog. However, Dennis doesnﾒt see himself as a pimp, ﾑI look at pimp as a jokey manner ﾑcause Iﾒm not a pimp. Iﾒm a business man who supplies a place and an opportunity for ladies to work and we share the proceeds. The last thing I am is a pimp.ﾒ But in the strange world of the brothel it is hard to see where the business ends and the pimp beginsﾅ